A Study on the Business Opportunity of Chinese Tourists for Marketing Strategies of the Travel Agency in Taiwan – A Case of Company Y
碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 103 === A vacation used to be a luxury for wealthy individuals who were able to afford it. It has shifted from luxury to necessity for modern families due to economic growth and technological development. Promoting tourism is regarded as the most efficient w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5y92p3 |