A Study on Consumer Behavior of Imported U.S Beef –Taste or Health Which Matters?

碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 104 === The demand of domestic imported beef plays a crucial role in Taiwan. American imported beef holds roughly 30 percent of market share in the marketplace. Yet, the suspicion of food security arouses consumers’ anxiety. Beef cuisine is one of the important...

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Bibliographic Details
Main Authors: Wu,Mei-Shu, 伍美淑
Other Authors: Liu,Shu-Fang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/fy2j4m