A Review and a Conceptual Framework of Scarcity’s Appeals and Effects on Consumer Decision Process
碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 103 === Scarcity appeal, frequently used by retailers and e-tailers, has become a very important marketing approach to effect consumers’ purchase behavior. Consumers are constantly and unconsciously exposed to such concepts of limited offers or constrained oppor...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45svk6 |