Familiarity Breeds Contempt? The Study on the Consumer Behavior of Fast Fashion Apparels for Younger Generation
碩士 === 國立高雄應用科技大學 === 國際企業研究所 === 103 === Abstract In recent years, with the emergence of M-shaped society spurred the fast fashion (also known as "fair-priced") clothing industry. Both the international famous brands and internet kicked-started local (Taiwan) brands are the hot topics of...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/21617144173415992485 |