Does Cute Food Make You Eat More?Moderating Effects of Consumption Motivation and Cognitive Affective System on Consumption
碩士 === 國立高雄應用科技大學 === 國際企業研究所 === 103 === This study used experimental design to investigate the effects of food shape (neutral shape vs. cute shape) on consumption, and moderating roles of consumption motivation (utilitarian v.s. hedonic) and cognitive affective systems (hot vs. cool) were also exa...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w2bjca |