The Effects of Product Label Information, Brand Image, Price Consciousness and Perceived Price on Customers’Purchasing Intention – A Case Study of Cosmetics and Skincare Products
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系 === 103 === Facing with complex consumer environment and many competitors in order to obtain consumer recognition and favor, we must better understand consumers' needs and feelings. Meanwhile, follow the trend innovation and changes that slowly filtering into...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hmc766 |