Study of Relationship among Experiential Marketing, Customer Satisfaction and Behavior Intention - Eslite Book Store in Kaohsiung
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系 === 103 === With the advent of experiential economy, changes of consumption patterns, and the rise of consumer awareness, traditional marketing practices can no longer meet the needs of consumers. As a result, businesses across all industries are looking for various ma...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/d7dh76 |