The moderating effect of internet word-of-mouth on consumers’ perceived scarcity due to demand and conformity behavior
碩士 === 崑山科技大學 === 企業管理研究所 === 103 === In the past, hot sales products usually vanished from markets after a fad. However, the chocolate of black thunder is popular among Taiwan’s markets for a much longer time than any other hot sales items. It seems that costumers’ perceived scarcity due to demand...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06644473947842936115 |