The Influence of Consumers’Perception on Purchase Intention－ An Empirical Study of Bicycle Product
碩士 === 國立金門大學 === 觀光管理學系 === 103 === Discuss consumers’ perception has been valued by the marketing community. To achieve the purpose of sale, understanding the idea ascertain consumers' propensity is necessary. Therefore, scholars generally indicate to perceived value and perceived risk in th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nkp7n8 |