Marketing Mix Framework and its Influences on Purchase Decision: An Empirical Research on Apple in Hanoi, Vietnam
碩士 === 義守大學 === 企業管理學系 === 103 === By using quantitative research methods and deductive reasoning, this research paper aims to address the importance of four marketing mix components (4Ps) on purchase decisions of customers of Apple Inc., by launching a survey in Hanoi, Vietnam to generate primary d...
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| Format: | Others |
| Language: | en_US |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wk4wye |