The study of the relationship among experiential marking,porduction involvement and purchase intention for Skitchen life store

碩士 === 義守大學 === 工業管理學系 === 103 === In the kitchen market, early kitchen equipment only exhaust range hood, gas stove, water heater, in continuous improvement of life, and gradually added other devices, such as microwave oven, oven, steam oven, dish dryer, Water Purifier ... , And then transformed in...

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Bibliographic Details
Main Authors: Chung-Hsuan Tsai, 蔡忠軒
Other Authors: Dong Jenn Yang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/84544294911689427345