The marketing strategy of a new tablet newspaper in case of “Taiwan Guidance News”
碩士 === 玄奘大學 === 大眾傳播研究所 === 103 === Now internet using is general,then people from the mainland to the traditional paper media newspapers, periodicals reading and reading time decreased significantly , intense competition in Taiwan are not much better, read the newspaper rate fell from 48.1% in 2004...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b4bcn2 |