Pricing and Marketing Strategy for Scooters Based on Matrix Data Analysis

碩士 === 華梵大學 === 工業設計學系碩士班 === 103 === The scooter is currently used for transportation by most of the population in Taiwan. The booming scooter market is gradually directed from production-oriented toward consumer-oriented market in recent years. Thus, scooter marketing strategy may need to conconsi...

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Bibliographic Details
Main Authors: Jun-Way Chien, 簡駿蔚
Other Authors: Shih-Yen Huang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/44493897278343032267