A classification model of telemarketing-empirical results from one cosmetics company in Taipei

碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 103 ===   Nowadays, customers are the most important assets and major revenue contributors. Therefore, it is very important to actively find out the potential customers and apply appropriate marketing strategies to outperform competitors in different aspects. An e...

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Bibliographic Details
Main Authors: Mei-Yao, Chang, 張美瑤
Other Authors: Tian-Shyug Lee
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/h285r6