A Study of Social Media Browsing Experience, Electronic Word-of-Mouth, Destination Image and Behavior Intention
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 103 === Social media has experienced a rapid growth in recent years. Destination management organizations (DMOs) realize the importance of marketing strategies applying on social media. Tourists nowadays put increasing focus on social media browsing experience and rely...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30580903013730451345 |