Candidates’ Appearance Attractiveness, Gender, and Positive/Negative Appeals on the Political Advertising Attitude:A Case of Young Generation
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 103 === The purpose of this study is to discuss the impacts under candidates’ appearance attractiveness (high attractiveness / low attractiveness), candidates’ gender (male/ female) and political advertising (positive appeals /negative appeals) on the advertising eff...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w45eb6 |