Assessments of consumers in regard to lucky products

碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 103 === Superstitious beliefs have been prevalent in our lives, derived from consumer behavior also has a huge market (Kramer & Block, 2008). Superstition has a great impact to the market, such as: a person in Hangzhou on the Internet at a price of 1.12 million y...

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Bibliographic Details
Main Authors: Hu Kun-Sheng, 胡坤甡
Other Authors: Huang Li-Shia
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/75059699549796947539