A Study of the Effects of M-Commerce Interface Design on Customers’ Emotion and Purchase Behaviors

碩士 === 輔仁大學 === 資訊管理學系碩士班 === 103 === With the prosperity of the Internet, e-commerce have become indispensable and important tool of purchasing and acquiring product. Mobile devices have become popular. The percentage of customers who use mobile devices to purchase products is getting higher than b...

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Bibliographic Details
Main Authors: Hsieh Liang-Hsin, 謝亮昕
Other Authors: Chuang Yea-Ru
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/43667835382772997821