A Study about the Influence on Customer Lifetime Value by the Service Innovation of Religious Cultural Industries in View of Brand Equity

碩士 === 遠東科技大學 === 創新設計與創業管理研究所 === 103 === In retrospect of numerous scientific researches on religious cultural industries, there were no scientific researches themed with the service innovation, brand equity and customer lifetime value of religious cultural industries. This study aimed to explore...

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Bibliographic Details
Main Authors: Chung, Tien-Chih, 鐘天志
Other Authors: Yu, Kuo-Hsun
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/7g86kg