A Study of Franchisee’s Internal Marketing Predicament and Improvement under Franchise Business Structure—
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 103 === With the booming economic environment， the gravity of the economy in Taiwan has been transformed into a service-based industry，joint changing consumer lifestyles and consumer behaviors， and therefore the mode of operation of convenience stores is in line with t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ru2t83 |