A Study of the Relationships among Customers′ Lodging Motivation, Lodging Experience and the Electronic Word-of-Mouth: A Case Study of Renting Out Lodging Platform“Airbnb”
碩士 === 大葉大學 === 觀光餐旅碩士在職學位學程 === 103 === The object of this research is to discuss the relationships among customers' lodging motivation, lodging experience and the electronic word-of-mouth, which is based on the investigation of Airbnb users. Moreover, the study will also comprehend the differ...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/cgd7ya |