Rational Projection or Sensibility Catalysis? A Study of Use Interface of e-Store on e-Shoppers’ Information Search and Purchase Intention

碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 103 === In recent years, ubiquitous usage of the Internet and rapid development of e-commerce has upgraded the convenience toward online shopping, which leads to the increase of online shopping among consumers. In order to adapt with shopping patterns different fro...

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Bibliographic Details
Main Authors: Shao-Feng Chang, 張少鳳
Other Authors: Li-Chun Hsu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/05693171976261924653