The Impact of Consumer Motivation and Involvement on Willingness to Buy of Consumers－A Case Study of Specialty Coffee Shop
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === "Drinking coffee" is now the way white-collar workers relieve their pressure and keep up their spirits. Moreover it’s a habbit at work and in life. In order to understand the intention of the majority of the coffee consumption of consumer groups, the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cb8etu |