A Brand Development Study on Fitness Equipment Manufacturer in Taiwan-Example of Joong Chenn Industry Co. LTD

碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === The developing and globalization of industries force Taiwan’s manufacturers to faceserious competition. To pursuit higher profits, many of they have moved to establish a private brand. The current literature is less discussion the link about how to establis...

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Bibliographic Details
Main Authors: CHU, KAI-SHENG, 朱凱聖
Other Authors: 黃怡芬
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/s43266