The Relationships among Brand Equity,Customer Commitment and Citizenship Behaviors of Internation Tourist Hotels

碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === With the industrial and economic development, people are paying more attention to leisure activities and life quality. Tourism is one of the fastest growing industries in Taiwan and attracts more international hotels to open here because of the demand for accom...

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Bibliographic Details
Main Authors: LIN WEI-YOO, 林韋佑
Other Authors: 顏昌華
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/35945098913653575883