The Impact of Travel Motivation on Word-of-Mouth－Study Foreign Tourists Travel to Taiwan
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === This thesis aim to explore the impact of travel motivation on Word-of-Mouth－study foreign tourists travel to Taiwan and explore the moderating effect of travel risk between travel motivation and Word-of-Mouth. There were 400 questionnaires overall relea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02900517256951433371 |