A Study of the Effects of Word-of-Mouth Marketing, Consumer Motivation, and Credibility on Purchase Intention
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === In recent years, every restaurant has experienced an unfortunate phenomenon. When customers first get their food, they don’t pick up their chopstick, but instead, pick up their cameras and take pictures to send them to friends. When buying a new product, now a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16693878723072908001 |