The Difference between Seven-Elenen and Familymart’s Advertisement and Promotion Methods

碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === The General Manager of President Chain Store Corporation, Xu Chong-Ren, said “convenience store’s biggest competitors are not peers, but consumer’s changing demand. We should think more, farther and faster than consumers.” As the father of convenience stores i...

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Bibliographic Details
Main Authors: LIN,CHIA-HUNG, 林佳宏
Other Authors: ROBERT THENG
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/92131612780738127873