The Influence of Sport Involvement and Sport Product Endorser on the Elementary School Students' Purchase Intention for Sport Products:A Case Study on Taichung City
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === ABSTRACT The purpose of this thesis was to investigate the effect of the involvement of sports products, campaign spokesman credibility and advertising effectiveness to the purchase intention. The population of this thesis is the grader elementary...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46gucv |