A Study on the Impacts of Customer Participation, Satisfaction and Switch Costs on the Customer Retention of the Financial Service Industries in the First and Second Tier Cities in Mainland China
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === The study aims to investigate whether the customer participation will affect satisfaction, whether satisfaction will affect customer retention in the first and second tier cities in Mainland China. The study used quantitative methods to analyze the imp...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46316350889330524381 |