The Impact of Brand Benefits and Relationship Quality of the Travel Web Site on Customer Loyalty in Mainland China’s First and Second Tier Cities.
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === The main purpose of this study is to discuss the impacts of brand benefits and relationship quality of the travel web site on customer loyalty in mainland China’s first and second tier cities. The survey was conducted in Shanghai and Nanzningz. On the one h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39397537747692823232 |