The Impact of Experiential Marketing and Customer Satisfaction on Customer Loyalty of Coffee Shop Chains in Mainland China's First and Second Tier Cities
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === The main purpose of this study is to discuss the impacts of experiential marketing and customer satisfaction on customer loyalty of coffee shop chain in first and second tier cities. A survey was conducted in Shanghai and Nanzningz. On the one hand, we...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09082845490720677900 |