A Study of the Relationships among Cause-Related Marketing, Brand Equity and Purchase Intention－Evidence from Customers of Multinational Enterprises
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === Modern intelligent public the purpose of consumption, in addition to meet the needs of their own, also hope to make the best of a heart for his survival environment, let the enterprise in the past only emphasis business interest also began to pay attention...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/unv25p |