The Evaluation on Value of Customization and Commercialization to the Customers Service Experience：A Case Study of Taiwan Balloons Museum
碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 103 === This study discussed the relationship between commodity and service customization in tourism factory and tourists’ experience value. Through combining qualitative research and quantitative research, the in-depth interview was used to understand the design idea...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8j992z |