A Study on Consumers’ Crisis Perceptions of Upstream Manufacturers of Tainted Starch
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 102 === The current study investigates the influence of media reports on the public in relation to firms supplying products with poisoned starch/ amylum which is regarded as responsible for the crisis. Methodological approaches of experiment and panel study were used...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23084017221380897574 |