Towards Construction and Classification of Personal Selling Core Competences in the Tourism Industry－Using FAHP Method
博士 === 大葉大學 === 管理學院博士班 === 103 === ABSTRACT The object of this study is to classify the distinctive core competences indicators of personal selling for the salesperson in the tourism industry and construct the weight or importance of each indicator into a hierarchical model. Personal Selling has be...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30243362781762032395 |