The Study of the Relationships between Brand Image, Service Quality and Fans'Loyalty of Chinese Professional Baseball Teams-An Example of Lamigo Monkeys
碩士 === 大葉大學 === 運動健康管理學系 === 103 === The purpose of this study is to understand the relationships among brand image, service quality and the fans' loyalty about Lamigo Monkeys. Thees samples were selected from Taoyuan International Baseball Stadium, and the method adopted in this study was ques...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68n9sx |