A Study of the Spectators’ Experience about Home-Field for the Chinese Professional Baseball League, Satisfaction and Behavior Intention – A Case Study of Taoyuan Lamigo Monkeys
碩士 === 大葉大學 === 運動健康管理學系 === 103 === In view of the home business plays a critical part in the professional baseball game, a successful home business model will increase the baseball fans’ satisfaction towards the game and also make them be willing to pay for the game. However, since the home busine...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pywyu2 |