The Study of Product Innovation and Perceive Value Affects Purchase Intention

碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === In this era of rapidly-changing technology, mobile communications have become the most important communication methods between people. Being innovative equals being competitive for an enterprise. Only by combing every aspect of daily life with the use of smart...

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Bibliographic Details
Main Authors: CHEN, YING-HSUN, 陳盈勳
Other Authors: Benjamin C Parng
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/57930192111416818167