The Relationship between Korean Tv Drama Involvement and Purchase Intention of Korean Drama Products-The Moderating Effect of Generation
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === ABSTRACT The Korean Media culture industry produces a huge amount of societal values in Asia.With the vigorous development of the Korean entertainment industry in Taiwan, Korean drama stimulate a large demand for Korean product on Taiwan market.In recent y...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4zmv89 |