The Influence of Consumer Perceived Ethicality on Purchase Intentions ─ The Mediating Effect of Emotion and the Moderating Effect of Country
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === The study aims to explore the relationship among consumer perceived ethicality, emotion, and purchase intention. It further verifies the mediating effects of positive emotions and negative emotion between consumer perceived ethicality and purchase intention. I...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x29cph |