A Study of the Relationships among Experiential Marketing, Customer Participation and Customer Loyalty－A Case of the C Transnational Corporation
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === PineII and Gilmore（1998）mentioned that we have entered the era of experience economy. This study is based on Strategic Experiential Model Proposed by Schmitt （1999）. Boutique as research object. From the review of the literature in the past to explore E...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3bgndz |