A　Study　of　Relationships　among　Country－of－origin　image，Perceived　Risk，Trust　and　Purchasing　Intention　on　Cross－National　Internet　Transaction　Platform

A　Study　of　Relationships　among　Country－of－origin　image，Perceived　Risk，Trust　and　Purchasing　Intention　on　Cross－National　Internet　Transaction　Platform

碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === This study was to explore relationships among country-of-origin image, perceived risk, trust and purchasing intention on cross-national internet transaction platform. The focus of the investigation is that whether the country of origin online shopping platfo...

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Bibliographic Details
Main Authors: Chang, Cheng Hsun, 張正勳
Other Authors: Chung, Yu Ming
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/38117537905231699509
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spelling ndltd-TW-103DYU003210052017-04-16T04:34:41Z http://ndltd.ncl.edu.tw/handle/38117537905231699509 A　Study　of　Relationships　among　Country－of－origin　image，Perceived　Risk，Trust　and　Purchasing　Intention　on　Cross－National　Internet　Transaction　Platform 跨國網路交易平台之來源國形象、知覺風險、信任與購買意願關係之研究 Chang, Cheng Hsun 張正勳 碩士 大葉大學 國際企業管理學系碩士班 103 This study was to explore relationships among country-of-origin image, perceived risk, trust and purchasing intention on cross-national internet transaction platform. The focus of the investigation is that whether the country of origin online shopping platform will affect the consumer's perception of risk and trust and then influence their purchase intention. This study is based on 350 paper questionnaires ,with 342 recovery and 296 valid questionnaires. Descriptive statistics, reliability analysis, correlation analysis, and regression analysis are used to help data analysis. Effective response rate was 84.6%, with SPSS statistical tool. The results showed: 1. The country-of-origin image on cross-national internet transaction platform has a positive impact on the perceived risk. 2. Perceived risk has a negative impact on trust. 3. Trust has a positive impact on the purchasing intention. Chung, Yu Ming Lee, De Chih 鍾育明 李德治 2014 學位論文 ; thesis 54 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === This study was to explore relationships among country-of-origin image, perceived risk, trust and purchasing intention on cross-national internet transaction platform. The focus of the investigation is that whether the country of origin online shopping platform will affect the consumer's perception of risk and trust and then influence their purchase intention. This study is based on 350 paper questionnaires ,with 342 recovery and 296 valid questionnaires. Descriptive statistics, reliability analysis, correlation analysis, and regression analysis are used to help data analysis. Effective response rate was 84.6%, with SPSS statistical tool. The results showed: 1. The country-of-origin image on cross-national internet transaction platform has a positive impact on the perceived risk. 2. Perceived risk has a negative impact on trust. 3. Trust has a positive impact on the purchasing intention.
author2 Chung, Yu Ming
author_facet Chung, Yu Ming
Chang, Cheng Hsun
張正勳
author Chang, Cheng Hsun
張正勳
spellingShingle Chang, Cheng Hsun
張正勳
A　Study　of　Relationships　among　Country－of－origin　image，Perceived　Risk，Trust　and　Purchasing　Intention　on　Cross－National　Internet　Transaction　Platform
author_sort Chang, Cheng Hsun
title A　Study　of　Relationships　among　Country－of－origin　image，Perceived　Risk，Trust　and　Purchasing　Intention　on　Cross－National　Internet　Transaction　Platform
title_short A　Study　of　Relationships　among　Country－of－origin　image，Perceived　Risk，Trust　and　Purchasing　Intention　on　Cross－National　Internet　Transaction　Platform
title_full A　Study　of　Relationships　among　Country－of－origin　image，Perceived　Risk，Trust　and　Purchasing　Intention　on　Cross－National　Internet　Transaction　Platform
title_fullStr A　Study　of　Relationships　among　Country－of－origin　image，Perceived　Risk，Trust　and　Purchasing　Intention　on　Cross－National　Internet　Transaction　Platform
title_full_unstemmed A　Study　of　Relationships　among　Country－of－origin　image，Perceived　Risk，Trust　and　Purchasing　Intention　on　Cross－National　Internet　Transaction　Platform
title_sort a　study　of　relationships　among　country－of－origin　image，perceived　risk，trust　and　purchasing　intention　on　cross－national　internet　transaction　platform
publishDate 2014
url http://ndltd.ncl.edu.tw/handle/38117537905231699509
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