A Study of Relationships among Country－of－origin image，Perceived Risk，Trust and Purchasing Intention on Cross－National Internet Transaction Platform
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === This study was to explore relationships among country-of-origin image, perceived risk, trust and purchasing intention on cross-national internet transaction platform. The focus of the investigation is that whether the country of origin online shopping platfo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38117537905231699509 |