A Study on the Relationships among Conformity, Perceived Value, Openness to Experience and Purchase Willingness –In the Case of Smartphone

碩士 === 大葉大學 === 企業管理學系碩士班 === 103 === This study was to explore relationships among conformity, perceived value, openness to experience and purchase willing. The study first explores related issues of conformity, perceived Value, openness to experience and purchase willing as variables to establish...

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Bibliographic Details
Main Authors: Hsu, Hui-Wen, 許惠雯
Other Authors: Chung, Yu- Ming
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/5nzwb3