| Summary: | 碩士 === 大葉大學 === 企業管理學系碩士班 === 103 === Green restaurant is a concept of being friendly to the environment and using energy effectively to build, design and operate restaurant with dealing with disposals appropriately. The definition of ERB is a behavior of individual or group who committed to get rid of single or some environmental problems. In other words, it means someone or group would initiate take some measures that could be beneficial to environment and decline the shock to environment. For example, energy saving, recycling and purchasing products and services that would benefit the environment are all in a category of green consumption, so consuming in the green restaurant is an environmentally responsible behavior. Promoting the concept of green restaurant is an important issue. Compared to another notions of products and services, the discussion on the behavior of green consumption in domestic is in minority, so it’s still worthy to debate.
The study is designed to investigate product knowledge about green restaurant which is related to consumers, whether through the impact on consumer perception of risk, which will affect their willingness to spend on green restaurant.
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