A Study on the Relationships among Product Innovation, Product Knowledge, Attitude and Purchase Intention
碩士 === 大葉大學 === 企業管理學系碩士班 === 103 === The advancement of technology, the types of smart phones continue to flourish. However, the market share of smart phone industry has saturated. In order to capture consumers’ attention, manufacturers provide various and trendy functions for choices, and lead cus...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70717892102358636902 |