The Analysis of the Extension Strategies and Integrated Marketing Communication – A case Study

碩士 === 朝陽科技大學 === 企業管理系高階產業經營碩士在職專班 === 103 === The purpose of this study has focused on the expansion strategies and integrated marketing communications of g-company in food and beverage industry. These strategies play important role on how to make a start-up company succeed in a competitive enviro...

Full description

Bibliographic Details
Main Authors: Te-Shun Hsieh, 謝德順
Other Authors: Yu-Tsu Lin
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/gsujgh