The influence of consumer innovativeness, advertising believability and evaluation of innovation on purchase intention of an innovative product: An example of an innovatively designed motorcycle seat cushion
碩士 === 朝陽科技大學 === 企業管理系 === 103 === The literature of advertising effectiveness of innovative products identifies effective advertising appeals and many factors as those which influence its effectiveness. However, prior research is largely silent on the specific advertising appeal and its effectiven...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2je386 |