A Study about the Influence of Product Endorsers’CredibilityAnd Identification on Advertising Effectiveness
碩士 === 健行科技大學 === 企業管理系碩士班 === 103 === Celebrity endorsement used to be applied for raising brand awareness as a marketing strategy by enterprises; however, due to the widespread use of smart phones and Tablet PCs, the change of consumer behavior, and multiple advertising sources, does celebrity end...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40834526693577685255 |